building things

building things

that fascinate.

that fascinate.

Creative Director & Designer

Creative Director
& Brand Designer

Making brands interesting since 2010

the creative

Raised in a creative household where art was always encouraged, my real education started on the streets. Graffiti, party flyers, the visual energy of a city before I knew what to call it. By sixteen I knew design was what I wanted to do. I graduated from Central Saint Martins in 2010, worked at creative agencies in London, then moved to Barcelona where I founded Munki.co. Since then I've worked with brands like The Macallan and Kempinski Hotels and agencies including Leo Burnett, Saatchi X, Morillas, building a practice across visual identity, brand strategy, and experiential design.

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Completed Projects

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Satisfied Clients

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Years of Experience

Method

How I Create

Ask

Before anything is made, I need to understand what's true about the brand, its audience, and where it sits in the world. Most briefs need questioning before they need answering.

01

Shape

Strategy becomes visual language. Identity, typography, tone, touchpoints, all pushed until they feel specific to this brand and no other.

02

Amplify

Everything is built to last and evolve. Guidelines, assets, and systems designed so the brand stays coherent whether it's year one or year five.

03

Ask

Before anything is made, I need to understand what's true about the brand, its audience, and where it sits in the world. Most briefs need questioning before they need answering.

01

Shape

Strategy becomes visual language. Identity, typography, tone, touchpoints, all pushed until they feel specific to this brand and no other.

02

Amplify

Everything is built to last and evolve. Guidelines, assets, and systems designed so the brand stays coherent whether it's year one or year five.

03

EXPERIENCE

The Journey

December 2014 - Present

Munki.co
Founder/ Creative Director

Founded boutique creative studio delivering 50+ brand identity systems, activations & campaigns across Europe & MENA for premium hospitality, F&B, lifestyle & events clients. → Led creative teams (up to 5 freelancers) across design, content, and production → Shaped brand experiences for The Macallan, Corona, Sabina Hotel Ibiza, Sandy Beach Resort and Falabulous → Scaled 50+ brand launches with 25% avg. uplift in engagement; 30% increase in direct online bookings.

December 2014 - Present

Munki.co
Founder/ Creative Director

Founded boutique creative studio delivering 50+ brand identity systems, activations & campaigns across Europe & MENA for premium hospitality, F&B, lifestyle & events clients. → Led creative teams (up to 5 freelancers) across design, content, and production → Shaped brand experiences for The Macallan, Corona, Sabina Hotel Ibiza, Sandy Beach Resort and Falabulous → Scaled 50+ brand launches with 25% avg. uplift in engagement; 30% increase in direct online bookings.

September 2025 - October 2025

Ethara
Creative Director

Appointed to lead creative direction for a flagship summit initiative in Abu Dhabi. Built the visual identity and communication system from concept through implementation, spanning event branding, environmental graphics, and supporting digital collateral. Ensured the system remained culturally resonant, future-facing, and consistent across multiple stakeholder touchpoints.

September 2025 - October 2025

Ethara
Creative Director

Appointed to lead creative direction for a flagship summit initiative in Abu Dhabi. Built the visual identity and communication system from concept through implementation, spanning event branding, environmental graphics, and supporting digital collateral. Ensured the system remained culturally resonant, future-facing, and consistent across multiple stakeholder touchpoints.

May 2024 - June 2025

Snoopy Everything
Creative Director

Directed the brand universe across nightlife, hospitality, and music platforms. Unified brand strategy, visual identity, and activations for Snoopy Beats events and Snoopy Circle’s bar experiences. Key partners include Jack Daniel’s, Absolut, Corona amongst others. Developed immersive concepts that blurred the line between party and brand, growing Snoopy Everything into a regionally loved creative force.

May 2024 - June 2025

Snoopy Everything
UI / UX Designer

Directed the brand universe across nightlife, hospitality, and music platforms. Unified brand strategy, visual identity, and activations for Snoopy Beats events and Snoopy Circle’s bar experiences. Key partners include Jack Daniel’s, Absolut, Corona amongst others. Developed immersive concepts that blurred the line between party and brand, growing Snoopy Everything into a regionally loved creative force.

September 2023 - June 2025

Sandy Beach Hotel & Resort
Creative Director & Head of Design

Led the creative rebrand of one of Fujairah’s most iconic beach destinations. Redesigned the full identity system, from on-site guest touchpoints to digital presence, blending heritage with a contemporary coastal spirit. Ensured brand coherence across hospitality, leisure, and events to reflect a slower, simpler rhythm of life.

September 2023 - June 2025

Sandy Beach Hotel & Resort
Creative Director & Head of Design

Led the creative rebrand of one of Fujairah’s most iconic beach destinations. Redesigned the full identity system, from on-site guest touchpoints to digital presence, blending heritage with a contemporary coastal spirit. Ensured brand coherence across hospitality, leisure, and events to reflect a slower, simpler rhythm of life.

March 2019 - January 2024

Soulclick
Creative Director & Head of Design

Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications.

March 2019 - January 2024

Soulclick
Creative Director & Head of Design

Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications.

June 2015 - September 2019

Morillas
Creative Designer

Provided Arabic design adaptation for international packaging and campaigns. Supported creative teams in translating global concepts for regional audiences.

June 2015 - September 2019

Morillas
Creative Designer

Provided Arabic design adaptation for international packaging and campaigns. Supported creative teams in translating global concepts for regional audiences.

Clients & Partners

Clients & Partners

Interesting Collaborations

Interesting Collaborations

  • The Macallan

  • Jack Daniel's

  • Corona Beer

  • Kempinski Hotels

  • Bay Steakhouse & Seafoodbar

  • Brown Foreman

  • Falabulous

  • Snoopy Productions

The Macallan

Kempinski Hotels

Jack Daniel's

Corona

Brown Forman

  • The Macallan

  • Jack Daniel's

  • Corona Beer

  • Kempinski Hotels

  • Bay Steakhouse & Seafoodbar

  • Brown Foreman

  • Falabulous

  • Snoopy Productions