building things
building things
that fascinate.
that fascinate.
Creative Director & Designer
Creative Director
& Brand Designer
Making brands interesting since 2010

the creative
Raised in a creative household where art was always encouraged, my real education started on the streets. Graffiti, party flyers, the visual energy of a city before I knew what to call it. By sixteen I knew design was what I wanted to do. I graduated from Central Saint Martins in 2010, worked at creative agencies in London, then moved to Barcelona where I founded Munki.co. Since then I've worked with brands like The Macallan and Kempinski Hotels and agencies including Leo Burnett, Saatchi X, Morillas, building a practice across visual identity, brand strategy, and experiential design.
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Completed Projects
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Satisfied Clients
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Years of Experience
Method
How I Create
Ask
Before anything is made, I need to understand what's true about the brand, its audience, and where it sits in the world. Most briefs need questioning before they need answering.
01
Shape
Strategy becomes visual language. Identity, typography, tone, touchpoints, all pushed until they feel specific to this brand and no other.
02
Amplify
Everything is built to last and evolve. Guidelines, assets, and systems designed so the brand stays coherent whether it's year one or year five.
03
Ask
Before anything is made, I need to understand what's true about the brand, its audience, and where it sits in the world. Most briefs need questioning before they need answering.
01
Shape
Strategy becomes visual language. Identity, typography, tone, touchpoints, all pushed until they feel specific to this brand and no other.
02
Amplify
Everything is built to last and evolve. Guidelines, assets, and systems designed so the brand stays coherent whether it's year one or year five.
03
EXPERIENCE
The Journey
December 2014 - Present
Munki.co
Founder/ Creative Director
Founded boutique creative studio delivering 50+ brand identity systems, activations & campaigns across Europe & MENA for premium hospitality, F&B, lifestyle & events clients. → Led creative teams (up to 5 freelancers) across design, content, and production → Shaped brand experiences for The Macallan, Corona, Sabina Hotel Ibiza, Sandy Beach Resort and Falabulous → Scaled 50+ brand launches with 25% avg. uplift in engagement; 30% increase in direct online bookings.
December 2014 - Present
Munki.co
Founder/ Creative Director
Founded boutique creative studio delivering 50+ brand identity systems, activations & campaigns across Europe & MENA for premium hospitality, F&B, lifestyle & events clients. → Led creative teams (up to 5 freelancers) across design, content, and production → Shaped brand experiences for The Macallan, Corona, Sabina Hotel Ibiza, Sandy Beach Resort and Falabulous → Scaled 50+ brand launches with 25% avg. uplift in engagement; 30% increase in direct online bookings.
September 2025 - October 2025
Ethara
Creative Director
Appointed to lead creative direction for a flagship summit initiative in Abu Dhabi. Built the visual identity and communication system from concept through implementation, spanning event branding, environmental graphics, and supporting digital collateral. Ensured the system remained culturally resonant, future-facing, and consistent across multiple stakeholder touchpoints.
September 2025 - October 2025
Ethara
Creative Director
Appointed to lead creative direction for a flagship summit initiative in Abu Dhabi. Built the visual identity and communication system from concept through implementation, spanning event branding, environmental graphics, and supporting digital collateral. Ensured the system remained culturally resonant, future-facing, and consistent across multiple stakeholder touchpoints.
May 2024 - June 2025
Snoopy Everything
Creative Director
Directed the brand universe across nightlife, hospitality, and music platforms. Unified brand strategy, visual identity, and activations for Snoopy Beats events and Snoopy Circle’s bar experiences. Key partners include Jack Daniel’s, Absolut, Corona amongst others. Developed immersive concepts that blurred the line between party and brand, growing Snoopy Everything into a regionally loved creative force.
May 2024 - June 2025
Snoopy Everything
UI / UX Designer
Directed the brand universe across nightlife, hospitality, and music platforms. Unified brand strategy, visual identity, and activations for Snoopy Beats events and Snoopy Circle’s bar experiences. Key partners include Jack Daniel’s, Absolut, Corona amongst others. Developed immersive concepts that blurred the line between party and brand, growing Snoopy Everything into a regionally loved creative force.
September 2023 - June 2025
Sandy Beach Hotel & Resort
Creative Director & Head of Design
Led the creative rebrand of one of Fujairah’s most iconic beach destinations. Redesigned the full identity system, from on-site guest touchpoints to digital presence, blending heritage with a contemporary coastal spirit. Ensured brand coherence across hospitality, leisure, and events to reflect a slower, simpler rhythm of life.
September 2023 - June 2025
Sandy Beach Hotel & Resort
Creative Director & Head of Design
Led the creative rebrand of one of Fujairah’s most iconic beach destinations. Redesigned the full identity system, from on-site guest touchpoints to digital presence, blending heritage with a contemporary coastal spirit. Ensured brand coherence across hospitality, leisure, and events to reflect a slower, simpler rhythm of life.
March 2019 - January 2024
Soulclick
Creative Director & Head of Design
Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications.
March 2019 - January 2024
Soulclick
Creative Director & Head of Design
Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications.
June 2015 - September 2019
Morillas
Creative Designer
Provided Arabic design adaptation for international packaging and campaigns. Supported creative teams in translating global concepts for regional audiences.
June 2015 - September 2019
Morillas
Creative Designer
Provided Arabic design adaptation for international packaging and campaigns. Supported creative teams in translating global concepts for regional audiences.
Clients & Partners
Clients & Partners
Interesting Collaborations
Interesting Collaborations

The Macallan

Jack Daniel's

Corona Beer

Kempinski Hotels

Bay Steakhouse & Seafoodbar

Brown Foreman

Falabulous

Snoopy Productions

The Macallan

Kempinski Hotels

Jack Daniel's

Corona

Brown Forman

The Macallan

Jack Daniel's

Corona Beer

Kempinski Hotels

Bay Steakhouse & Seafoodbar

Brown Foreman

Falabulous

Snoopy Productions
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