Shaping Brands
Shaping Brands
With Clarity
With Clarity
And Impact
And Impact
Global Creative Lead
and Brand Designer.
Global Creative Lead
and Brand Designer.
Crafting Distinctive Brand Identities, Visual Systems,
and Memorable Experiences
Crafting Distinctive Brand Identities, Visual Systems,
and Memorable Experiences
Motto
I don’t create for trends. I create for impact. Some brands are born in my hands, others arrive with a story ready for a new chapter. My work draws on the cultures I’ve lived in, the languages I speak, and the details that make people stop and look. This is where creative direction meets experience, and experience becomes identity, with a touch of personality built in.
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Completed Projects
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Completed Projects
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Completed Projects
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Completed Projects
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Years of Experience
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Years of Experience
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Years of Experience
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Years of Experience
use cases
Selected Works
Strategy
Identity
Digital
Collateral
Strategy
Identity
Digital
Collateral
Strategy
Identity
Digital
Collateral
Focacceria Da Vinci
Focacceria Da Vinci
Focacceria Da Vinci
Brand Identity
Digital Design
Focacceria Da Vinci
Focacceria Da Vinci
Focacceria Da Vinci
Brand Identity
Digital Design
Focacceria Da Vinci
Focacceria Da Vinci
Focacceria Da Vinci
Brand Identity
Digital Design
Focacceria Da Vinci
Focacceria Da Vinci
Focacceria Da Vinci
The Macallan
The Macallan
The Macallan
Direction
Packaging
Collateral
Activation
Campaign
The Macallan
The Macallan
The Macallan
Direction
Packaging
Collateral
Activation
Campaign
The Macallan
The Macallan
The Macallan
Direction
Packaging
Collateral
Activation
Campaign
The Macallan
The Macallan
The Macallan
Falabulous
Falabulous
Falabulous
Naming
Strategy
Identity
Collateral
Activation
Falabulous
Falabulous
Falabulous
Naming
Strategy
Identity
Collateral
Activation
Falabulous
Falabulous
Falabulous
Naming
Strategy
Identity
Collateral
Activation
Falabulous
Falabulous
Falabulous
Sandy Beach
Sandy Beach
Sandy Beach
Strategy
Identity
Digital
Collateral
Activation
Sandy Beach
Sandy Beach
Sandy Beach
Strategy
Identity
Digital
Collateral
Activation
Sandy Beach
Sandy Beach
Sandy Beach
Strategy
Identity
Digital
Collateral
Activation
Sandy Beach
Sandy Beach
Sandy Beach
Services
Define
Brand Strategy
Namecraft Systems
Voice Development
Market Positioning
Messaging Frameworks
Brand Architecture
Define
Brand Strategy
Namecraft Systems
Voice Development
Market Positioning
Messaging Frameworks
Brand Architecture
Define
Brand Strategy
Namecraft Systems
Voice Development
Market Positioning
Messaging Frameworks
Brand Architecture
Define
Brand Strategy
Namecraft Systems
Voice Development
Market Positioning
Messaging Frameworks
Brand Architecture
Create
Logo Design
Identity Systems
Packaging Design
Custom Lettering
Print Collateral
Brand Guidelines
Create
Logo Design
Identity Systems
Packaging Design
Custom Lettering
Print Collateral
Brand Guidelines
Create
Logo Design
Identity Systems
Packaging Design
Custom Lettering
Print Collateral
Brand Guidelines
Create
Logo Design
Identity Systems
Packaging Design
Custom Lettering
Print Collateral
Brand Guidelines
Experience
Digital Design
Website Design
UI Systems
Branded Spaces
Event Activations
Touchpoint Design
Experience
Digital Design
Website Design
UI Systems
Branded Spaces
Event Activations
Touchpoint Design
Experience
Digital Design
Website Design
UI Systems
Branded Spaces
Event Activations
Touchpoint Design
Experience
Digital Design
Website Design
UI Systems
Branded Spaces
Event Activations
Touchpoint Design
Clients
Clients
Clients
Brands I worked with
Brands I worked with
Brands I worked with
Brands I worked with
The Macallan
Jack Daniel's
Corona Beer
Kempinski Hotels
Bay Steakhouse & Seafoodbar
Brown Foreman
Falabulous
Snoopy Productions
The Macallan
Jack Daniel's
Corona Beer
Kempinski Hotels
Bay Steakhouse & Seafoodbar
Brown Foreman
Falabulous
Snoopy Productions
The Macallan
Kempinski Hotels
Jack Daniel's
Corona
Brown Forman
Testimonials
Voices from the brands
01
" A great creative, with lots of energy, capable to offer solutions at any moment, and also with a delicate touch for branding. "
Jordi Munells
Creative Director & Brand Curator The Macallan Whiskey
01
" A great creative, with lots of energy, capable to offer solutions at any moment, and also with a delicate touch for branding. "
Jordi Munells
Creative Director & Brand Curator The Macallan Whiskey
01
" A great creative, with lots of energy, capable to offer solutions at any moment, and also with a delicate touch for branding. "
Jordi Munells
Creative Director & Brand Curator The Macallan Whiskey
01
" A great creative, with lots of energy, capable to offer solutions at any moment, and also with a delicate touch for branding. "
Jordi Munells
Creative Director & Brand Curator The Macallan Whiskey
02
" Guy has been the mastermind behind our brands creation. From the first sketches to building and further developing our CI/CD he’s been of great value. "
Thomas Roth
CEO Soulclick/ Markerting Monkeys
02
" Guy has been the mastermind behind our brands creation. From the first sketches to building and further developing our CI/CD he’s been of great value. "
Thomas Roth
CEO Soulclick/ Markerting Monkeys
02
" Guy has been the mastermind behind our brands creation. From the first sketches to building and further developing our CI/CD he’s been of great value. "
Thomas Roth
CEO Soulclick/ Markerting Monkeys
02
" Guy has been the mastermind behind our brands creation. From the first sketches to building and further developing our CI/CD he’s been of great value. "
Thomas Roth
CEO Soulclick/ Markerting Monkeys
03
" Guys creative leadership has been key to our growth and the strong identity of our brands... He has been a huge part of making our brands stand out and connect with our community. "
Tarek Aboudib
Manager Director Sandy Beack Hotel/ CEO Snoopy Everything
03
" Guys creative leadership has been key to our growth and the strong identity of our brands... He has been a huge part of making our brands stand out and connect with our community. "
Tarek Aboudib
Manager Director Sandy Beack Hotel/ CEO Snoopy Everything
03
" Guys creative leadership has been key to our growth and the strong identity of our brands... He has been a huge part of making our brands stand out and connect with our community. "
Tarek Aboudib
Manager Director Sandy Beack Hotel/ CEO Snoopy Everything
03
" Guys creative leadership has been key to our growth and the strong identity of our brands... He has been a huge part of making our brands stand out and connect with our community. "
Tarek Aboudib
Manager Director Sandy Beack Hotel/ CEO Snoopy Everything
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