Client
Bay Steakhouse & Seafoodbar
Overview
Bay launched without a defined brand identity and needed a visual system that could express its refined dining concept. The challenge was to create a complete brand world, one that would feel timeless and elegant while adaptable across menus, signage, packaging, and digital platforms.
Client
Bay Steakhouse & Seafoodbar
Industry
F&B
Service
Strategy
Identity
Digital
Content
Location
The Hague, Netherlands
The Challenge
With no prior identity, Bay lacked a visual and verbal foundation to present itself consistently. The goal was to create an identity that captured the Mediterranean spirit of the restaurant while giving it the sophistication of a modern lifestyle brand.
The Solution
I directed the creation of a brand identity inspired by Mediterranean tile patterns, expressed through a clean black-and-white palette and minimalist typography. This design extended into packaging, menus, and a full digital presence, ensuring consistency across every touchpoint.
The Result
The new identity gave Bay a clear and unified brand expression from day one, establishing it as an elegant, memorable dining destination. The cohesive system allowed Bay to stand out in a competitive market and build recognition both in-venue and online.
