Client
Focacceria Da Vinci
Overview
Focacceria Da Vinci was created to bring authentic Italian focaccia to a cosmopolitan audience in Spain. The brand needed an identity that could feel artisanal and rooted in tradition while also playful, witty, and relevant to a modern food culture.
Client
Focacceria Da Vinci
Industry
F&B
Service
Brand Identity
Digital Design
The Challenge
The challenge was to differentiate Focacceria Da Vinci from other Italian eateries by building a concept that fused culinary craft with cultural storytelling. The brand needed to stand out in a competitive dining scene while remaining approachable and versatile for future growth.
The Solution
I built an identity inspired by Renaissance art and the inventive spirit of Leonardo da Vinci. The visual system paired classical motifs with contemporary design and was supported by witty slogans such as “La Focaccia, La Musa.” The result was a refined yet playful identity expressed through menus, packaging, and digital platforms.
The Result
The launch generated strong word-of-mouth and strong traction on social media, quickly drawing a following among locals and visitors. The imaginative identity helped the brand secure collaborations and establish a memorable place in Mallorca’s food scene, giving it growth momentum from day one.
