Client
Falabulous
Overview
Falabulous set out to reimagine what a falafel joint could be, transforming it into a stylish spot that reflected the eclectic energy of Barcelona. The brand needed an identity that would resonate with a young, urban audience and stand apart in a crowded food market.
Client
Falabulous
Industry
F&B
Service
Naming
Strategy
Identity
Content
Activation
The Challenge
The challenge was to break away from generic quick-service visuals and create a brand that could feel both authentic and contemporary. Falabulous wanted to attract a social media-savvy community while staying true to its Middle Eastern culinary roots.
The Solution
I crafted a visual identity inspired by Mediterranean spices and the bold street culture of Barcelona. The system used vibrant colors, playful typography, and dynamic imagery across menus, packaging, and digital content. The brand was designed to be as photogenic as it was flavorful, inviting customers into a full sensory experience.
The Result
The rebrand positioned Falabulous as more than a falafel stop — it became a local lifestyle spot. Within six months, the brand tripled its social media following, boosted engagement, and saw a steady rise in foot traffic, proving that a fresh identity could directly translate into growth and recognition.
