Client
Sandy Beach Hotel & Resort
Overview
Sandy Beach Hotel & Resort had been a family favorite for decades, known for its simplicity and location near Snoopy Island. As the region modernized, the resort needed a refreshed brand that could appeal to a new generation of travelers without alienating its loyal base.
Client
Sandy Beach Hotel & Resort
Industry
Hospitality
Service
Strategy
Identity
Digital
Content
Activation
The Challenge
The resort’s identity felt outdated and inconsistent across physical and digital touchpoints. The challenge was to modernize the brand while protecting the emotional connection long-time visitors had with its heritage and unique setting.
The Solution
I led the rebrand from strategy to execution, redrawing the iconic logo with balanced proportions, crafting a new bilingual typographic system, and unifying the visual identity with a refined teal palette. The work extended into menus, guest experiences, signage, and digital platforms, ensuring every detail felt timeless yet contemporary.
The Result
The rebrand reconnected Sandy Beach with loyal visitors while drawing a younger demographic. Within the first year, bookings increased by 15% year on year, with a measurable uplift in digital engagement and positive press coverage. The resort strengthened its position as both a heritage destination and a modern lifestyle escape.
