Client
Snoopy Beats
Overview
Since 2017, Snoopy Beats has grown from a local event into a cultural destination by the sea, set against the backdrop of Snoopy Island. Each edition launches with a unique theme, combining international music acts with design-led activations. The brand needed a system that could evolve each season while keeping its core identity intact.
Client
Snoopy Beats
Industry
Events
Service
Strategy
Identity
Digital
Content
Collateral
The Challenge
The challenge was to position Snoopy Beats as more than a music festival. It needed to feel like a creative world where digital campaigns, visual identity, and on-ground experiences all connected. Engagement had to be strong both online and at the venue to keep audiences returning year after year.
The Solution
I led the brand identity and activations across multiple editions, from artwork and campaigns to large-scale event installations. Each theme was designed as a storytelling device, expressed consistently across social media, stage design, merchandise, and audience touchpoints. The result was a brand that lived as much online as it did at the festival site.
The Result
Snoopy Beats achieved sold-out editions and became a regional reference point for creative festivals. Engagement levels surged with each campaign, with digital content reaching high volumes of shares and interaction, while on-ground activations created memorable experiences that built a loyal community around the brand.
